Rebranding for Leisure Covered started with a consultation discussing initial ideas and colour schemes for the business. A muted set of greys with an olive-green accent colour was chosen as these related to the colours in one the company’s most popular fabrics.
Initial ideas were brought up and further logo designs explored both upholstery and caravan-related iconography. The final logo contained a thread spool icon that made use of negative space that threaded through the end of a needle that underlined the company name.
The new logo has formed the foundations of the company’s refreshed look in their products, labels, fabrics and website.
To find out more about Leisure Covered, visit their website.